What is Google AdWords?

AdWords is Google’s Online Keyword Advertising System.  It allows advertisers to select relevant keywords that users are searching on and display ad’s for services or products directly related to what users are searching for.  Another way to refer to it would be “On Demand Advertising”.  The ability to advertise to potential customers at the exact moment they’re searching for your product or service.

How Does AdWords Work?

• Advertisers create ads that they want to be shown to potential customers
• Create keywords that are relevant to their product or service
• Bid on the placement of those keywords
• Ads are shown to searchers when they type in the keywords
• Advertisers don’t pay unless the searcher clicks on their ad

 

• Advertisers create ads that they want to be shown to potential customers
• Create keywords that are relevant to their product or service
• Bid on the placement of those keywords
• Ads are shown to searchers when they type in the keywords
• Advertisers don’t pay unless the searcher clicks on their ad

What Are the Benefits of Using AdWords?